Our work with Inner Lakes FCU helped the CU to take its first steps into digital marketing, as the CU sought to expand its member base. The campaign leverages the voices of its members. Transact also produced a series of member testimonials and an overview video, which are a key element of the CU’s new website and social media platform.
Brand Identity • Online Marketing • Videography
Transact helped guide Inner Lakes FCU in its first digital marketing steps, setting the stage to provide the best experiences for an expanding member base. The ongoing campaign leverages the voices of its members, with video messaging about the benefits of local banking with a personal touch. Testimonials speak to the unique and valuable member experience offered by Inner Lakes FCU, and the credit union’s role as a trusted source of financial answers.
The member testimonials and overview video messaging not only became a key online marketing element — these reflections on membership also added value to the credit union’s social messaging. Transact collaborates with Inner Lakes in providing relevant and topical social media posts that broadcast the benefits of membership to a broad audience while also acting as an additional hub for member information.