For this credit union on the verge of a major expansion, Transact implemented a fresh and distinct rebrand designed to create buzz and engage potential new members. sfcu is a well-known and historic credit union in their community, but they needed branding to translate to a new century and entice members at new branches. Transact stepped in with a revamped brand that emphasizes accessibility and convenience. sfcu was also growing well beyond their original service area and needed branding which they could grow with.
The most prestigious annual credit union industry competition, the Diamond Awards recognize and reward creative excellence and outstanding results in credit union marketing.
Transact developed a one-stop platform for members to access on-line and mobile banking, apply for a loan, and more. The site utilizes bold design elements that work in tandem with sfcu’s distinct logo, which was also designed by Transact’s creative team.
sfcu’s online presence received a major upgrade with targeted ads and promotions that clearly communicate what sets sfcu apart.