How Will Artificial Intelligence Affect Your Credit Union’s Marketing?

AI-generated content is on everyone’s mind lately, from the controversy surrounding Chat GPT or artistic portraits of your friends and family dominating your Instagram feed. We’ve naturally been wondering how AI and credit unions will coexist when it comes to marketing. The truth of the matter is that it’s not an if, but a when… and that “when” may be sooner than you think.

Watch the video above for a live demo of some of the most popular AI tools.

AI-produced content is already here and affecting work done by creatives. Durable.co can generate entire websites. Synthesia.io will produce an avatar to record any copy you want. You can use AI to compose unique music with aiva.ai. The software from Midjourney can take your ideas and create top-of-the-line designs and graphics. It may be in our nature to resist the urge to use these tools, but embracing technology that personalizes our members’ experience is a bonus when it comes to acquiring and retaining accounts.

The marketers who stay on top will be the ones who embrace the inevitable and use AI-generated content to their advantage. Instead of working from scratch, graphic designers can grab some AI-produced graphics based on what comes up when you use financial keywords, and take it from there. Need help brainstorming blog topics? Utilize AI that analyzes your members’ digital data and write on a topic that speaks more specifically to them!

As people in the financial field, we have access to a huge amount of information about our members. AI can help you leverage the information you already have to predict your members’ behavior. Furthermore, you can use marketing tools such as the ones mentioned above to personalize your members’ experience when they use your online platform. Kirk Drake, author and founder of CU2.0, suggests using AI to analyze how your individual members handle specific situations related to their finances and allow them to opt in to further AI tools that cater to their unique online banking behaviors.

At Transact, we’ve already started to develop design, copyediting, and name generation using AI, and we are now getting into content for websites driven by text ads from Google, all of which are AI-generated. The sky is the limit when you add in computer-generated talking head videos with custom voices that compare to your own. See some of our own creations featured below!

You have the choice to ride the incoming tech wave or fight the tide, but credit unions that are able to adapt are going to be the ones with staying power. Put yourself and your company in the best position to succeed, and embrace the power of artificial intelligence in your credit union.

Want to learn more about how you can incorporate AI-generated content in your marketing? Schedule a consultation today!