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Recap: Transact at the NYCUA 2022 Marketing Conference

Transact Creative Director Chris Quereau was proudly one of the speakers at the New York Credit Union Association (NYCUA) 2022 Marketing Conference in November at the Saratoga Casino Hotel. During his presentation, Chris spoke to the group about credit union mergers and expansions, growing your brand and loan portfolio, and attracting new members.

NYCUA is the trade association for New York credit unions and is committed to advocating for and educating industry partners and professionals statewide. Their engaging marketing conference focused on digital trends and strategies in the credit union industry. Other presentations included how to build better ROI through digital marketing, advertising budgets, storytelling, and generational target segmentations.

Conference presenter Chris Quereau is an award-winning creative director, author, and owner of Transact Marketing and Vibrant Brands. He has an extensive background in credit union marketing, and his clients have won multiple Diamond CUNA awards. Chris and the team at Transact are invested in helping credit unions develop smart marketing and sales strategies that deliver.

Want to learn more about the work we do at Transact Marketing? Check out our case studies or reach out to us to talk about growing your credit union.